Drama . As of March 4, , HBO has opted not to proceed with The Money, its drama pilot written by David Milch, directed by Justin Chadwick and starring Brendan. In the money means that a call option's strike price is below the market price of the underlying asset or that the strike price of a put option is above the market. Many nouns in English can be used in either a count or a non-count sense, and money is no exception. In general, the money refers to specific money, and.